//Taylor Swift Signs On For L.E.I. Denim Deal//
I knew it would be just a matter of time before country phenom Taylor Swift started racking in the endorsement deals.
Country sensation Taylor Swift is partnering with Jones Apparel Group. The 18-year-old singer-songwriter will be the face of the L.e.i. back-to-school print, mobile and online advertising campaign, which will be called “This is L.e.i. Country.” The campaign will feature Swift surrounded by an assortment of L.e.i. denim jeans and tops.
L.e.i., which stands for “life. energy. intelligence.,” is a brand for juniors, junior plus and girls and will be available exclusively at Wal-Mart stores nationwide beginning in July and in Canada in the fourth quarter.
The campaign will be shot by world famous photographer Peggy Sirota, and will debut in August issues of select fashion and entertainment magazines, including Teen Vogue, Cosmopolitan, Seventeen and US Weekly.
In addition, the campaign will feature an extensive online component targeting the junior girl audience, which will include sweepstakes and contests tied to meeting Swift and attending her concerts. [Source]
Get ‘em, girl! I can totally see her fronting some CoverGirl stuff soon, too.
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yeah..she should she makes a great model. she have that look.