Kanye West is always looking to take his music videos to a new level, so who knew he’d be inspired by his cable getting those annoying digital blocks all over the picture for his next. In the video for “Welcome To Heartbreak” featuring Kid Cudi, the greatest human being on Earth aka Mr. West uses the annoying glitch to make one epic video for a song that captures the essence of everything Ye is: conflicted between a life of fame and wealth and one where he’s allowed to just be great without the pressure. The video was directed by Nabil and isn’t officially the next single, but noting that someone else was using the same technique, Ye felt he should put his video out first. I digs. Check it!
The next single from 808s & Heartbreak is “Amazing” featuring Young Jeezy.
smh at Ye vocalizing. “I seen iiiiiiiiiit, I seen it be4………..”
thought u should know… the other vid came out a week ago (http://www.youtube.com/watch?v=6LG39Wp7OzQ&fmt=22) and the peeps behind it taught Ye’s fx crew how to do the glitch last summer when they worked together on a MGMT vid. the glitching was spose to be in that but the fx dudes couldn’t figure out how to do it themselves. til now I guess…
well I dont care who started it..it is very cool and different.. Love it!