New Video: John Mayer – Heartbreak Warfare
October 22, 2009 by TJ
Filed under New Videos
John Mayer is so 3008 while everyone else is still painfully 2000 and late. He’s made the very first Augmented Reality music video for his new track “Heartbreak Warfare,” from his new album, Battle Studies.
The real world and 3D world collide in the interactive clip that features a Mayer hologram performing the song — guitar in hand — in a virtual living room. Viewers using the AR technology can choose the way they want to see the video. Zoom in close so John’s lamp comes on, spin the room around, or take a look from afar so you can see where the floorboards end. It’s a new wave of technology Mayer is excited to introduce to music fans.
Sadly, the YouTube rip of the video above can not show how extremely cool it all is, but you can see John talk about how it’s all done and see a demonstration here.
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