Taylor Swift Teams With American Greetings For Card Line

Taylor Swift - Getty Images

Fragrances. Clothing lines. Too easy to Taylor Swift. Instead of following the flock, she’s breaking away and trying something new: the greeting card business.

American Greetings has announced today (November 18) that they will team with the CMA entertainer of the year winner to create a new line of cards that will help her connect with her fans even further and help them connect with people close in their lives.

“We are absolutely thrilled and honored to introduce Taylor Swift as the newest writer and creative contributor to the American Greetings family,” Chief Executive Officer Zev Weiss said in a statement. “Her abilities as a storyteller and songwriter make her a natural at writing cards for consumers of all ages. She has the unique ability to connect with her fans through life experiences and greeting cards do the same–cards help people express, connect and celebrate these events with the important people in their lives. We believe it’s a natural fit!”

Swift is just as excited about the partnership. “My idea of a great song is a song that says how I feel better than I could. I feel the same way about greeting cards,” Taylor says. “I’ve always been fascinated by feelings and how we express them to each other. Getting to write and design these cards is a wonderful experience.”

The cards will head into stores in spring of 2010.

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