New Video: Jay-Z – On To The Next One
January 1, 2010 by TJ
Filed under New Videos
How fitting is it that Jay-Z’s video for his latest single, “On To The Next One,” premieres as we’re on to the next year and new decade? Only a genius like Jay could think up such a brilliant marketing plan.
The video for the Swizz Beatz-produced and featured single, which got its television premiere on Carson Daly’s New Year’s countdown, is a slick black and white clip that is at times dark and disturbing, other times purely artistic. You almost get the sense that he watched The Dark Knight and a couple Lady GaGa performances for inspiration.
“On To The Next One” is the fifth video from Jay’s latest album, The Blueprint 3.
Jay-Z new video released at Time Square is disgusting to say the least.
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