The Cowboys and Indian-themed music video for No Doubt‘s new single, “Looking Hot,” is not only insanely stylish, but apparently extremely offensive.
Hours after the clip’s debut on the band’s official YouTube and VEVO channels Friday (November 2), the comments sections for both were filled with fans who felt the portrayal of Native Americans was insensitive and hurtful. In response to the backlash, No Doubt have pulled the video from their channels and issued an apology.
“As a multi-racial band our foundation is built upon both diversity and consideration for other cultures,” the band said in a statement. “Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately.”
“The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness,” the apology continues. “We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”