Beyoncé has teamed up with Pepsi for a deal worth an estimated $50 million. According to the New York Times, the multi-year deal goes beyond the standard TV and print ad deal; it also allows Pepsi to collaborate with Bey on any creative project she chooses. That, says Lee Anne Callahan-Longo, the general manager of Bey’s Parkwood Entertainment, could be anything from “live events, videos, [or] a cool photo shoot.”
Pepsi-related projects are part of the new deal, though. Bey will add another TV spot to her collection, going back to her first for the company in 2002, and her face will appear on a limited edition line of cans.
The deal with Pepsi is just one of the major projects Beyoncé has lined up to launch her as-yet-untitled new album, due in 2013. She will perform as the halftime entertainment at Super Bowl XLVII on February 3, and will star in and direct an intimate documentary for HBO on February 16.