Leave it to Kanye West to find the most innovative way to premiere his new single. The Grammy-winning rap icon debuted his fiery new track, “New Slaves,” by projecting his image rapping the tune on the side of 66 buildings around the world.
Ye premiered his new track hours before he’d take the stage as musical guest on the season finale of Saturday Night Live.
Kanye is gearing up for the release of his as-yet-untitled new album, the follow-up to 2010’s My Beautiful Dark Twisted Fantasy, out on June 18.
Listen to “New Slaves” below: