In just a matter of weeks, Lady Gaga will finally make her return to music with the first single from her long-awaited album, ARTPOP, “Applause.” Today, the Grammy-winning pop powerhouse revealed the DJ White Shadow-co-penned single’s colorful cover art, shot by Inez van Lamsweerde and Vinoodh Matadin, in an exclusive feature for WWD.
The cover shot, showing Gaga with her rainbow-colored makeup smeared all over her face, is captured from a scene in the “Applause” music video, which was shot last week. “It’s the end of the night after the show…when I look at it I see that there is a longing for the applause. I see that there is a void that is leaking onstage, that the performer is leaking, that the art is sort of becoming something else in front of your eyes. Something more human, something more honest,” Gaga says of the scene and cover.
“Applause” will premiere on August 19. Gaga will give the debut performance of the track at the 2013 MTV Video Music Awards on August 25.